Blog
Practical notes on websites that get found
Clear notes on SEO, performance, redirects, and building websites that stay easy to find.
SEO//4 min read
Why old URLs need redirects when a new website launches
A new website can be live while old WordPress addresses still break. A 301 redirect bridges the old path to the new page so visitors and search engines do not hit a dead end.
Read articleSEO//5 min read
Should you translate URL slugs on a multilingual site?
When a page exists in several languages, should /en/rooms become /fr/chambres, or stay /fr/rooms? Translate the descriptive parts of the path, keep names stable, and never move a live URL without a redirect.
Read articlePerformance//6 min read
Serving optimized images locally: a workflow for performance and SEO
Images are usually the heaviest part of a page. Here is a pipeline that keeps the authoring convenience of a cloud CDN but serves aggressively optimized, locally-hosted images at runtime — no third-party DNS, no external latency.
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